DFPs and the people behind them...
are a blend of art, science and action. We’re an engaged, fun loving and active crew, more comfortable outside than we are inside.
A Simple Focus
Headquartered in Salt Lake City, Utah, and with offices in Steamboat Springs, Colorado and Mt. Hood, Oregon, our personal footwear changes as the seasons change around us. Ski boots, snowboard boots, skate and classic boots, hiking boots, trail and road running shoes, bike shoes, court shoes, walking shoes, workout shoes and every day shoes… all of them are in our closets and all of them get used, but only if our feet feel good in them. Fit and comfort are as important in our daily life as they are to yours, and DFPs help make it happen!
We focus on what matters
With backgrounds in product design, manufacturing, Pedorthics, sporting goods retailing and competitive skiing, our team brings a diverse but complementary set of skills to every design decision- delivering insoles that provide what an athlete or anyone on their feet needs for their footwear, be it “just right” support or max cushioning, always combined with incredible comfort.
We think on our feet
Over the years we've found that it's easy to make things complicated, but hard to keep things simple. We don’t pretend that there’s a particular genius to our product design process, it’s more of a steadfast focus on the job at hand: to develop comfortable, efficient and ergonomic insoles that work for an infinite variety of foot shapes and activities. Basically, we’re dead set on giving your feet a personalized platform for every type of boot or shoe.
When we’re moving, we’re learning
Whether it’s backcountry, in-area, on the track, trails, road, or dirt, we’re always out testing our designs and our own personal limits. Ski, ride, run, we’re serious about precision, natural support, shock absorption – as well as clearing the head, filling the lungs, and pushing the legs to greater gains. We take pride in the notion that our office is anywhere where we’re moving. Because when we’re moving, we’re learning – how to make your DFP better for any terrain you decide to take on.
When we’re moving, we’re learning
Whether it’s backcountry, in-area, on the track, trails, road, or dirt, we’re always out testing our designs and our own personal limits. Ski, ride, run, we’re serious about precision, natural support, shock absorption – as well as clearing the head, filling the lungs, and pushing the legs to greater gains. We take pride in the notion that our office is anywhere where we’re moving. Because when we’re moving, we’re learning – how to make your DFP better for any terrain you decide to take on.